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The FRAME Hotel

4.0 star property
VIP Access

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Photo gallery for The FRAME Hotel

Daily buffet breakfast (EUR 15 per person)
Suite, Terrace | View from room
Queen Deluxe | Minibar, in-room safe, desk, blackout curtains
Interior detail
Interior detail

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Bar
  • Pet-friendly
  • Room service
  • Laundry
  • Housekeeping

Explore the area

Map
Via Panzani 2, Duomo, Florence, FI, 50123
  • Historic Centre of Florence
    ‪1 min walk‬
  • Piazza di Santa Maria Novella
    ‪4 min walk‬
  • Cathedral of Santa Maria del Fiore
    ‪4 min walk‬
  • Florence (FLR-Peretola)
    ‪24 min drive‬
VIP Access
Curated for quality and service, VIP Access stays consistently receive our highest guest ratings.
  • Expect exceptional service
  • Extra savings and perks for BONUS+ members
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Room options

View all photos for Economy Room, 1 Large Single Bed

Economy Room, 1 Large Single Bed | Minibar, in-room safe, desk, blackout curtains

Economy Room, 1 Large Single Bed

  • 13 sq m
  • Sleeps 2
  • 1 Large Single Bed

View all photos for Suite

Suite | Minibar, in-room safe, desk, blackout curtains

Suite

  • 26 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Single Beds and 1 Double Sofa Bed

View all photos for Queen Deluxe

Queen Deluxe | Minibar, in-room safe, desk, blackout curtains

Queen Deluxe

  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Single Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | Minibar, in-room safe, desk, blackout curtains

Suite, Terrace

  • City view
  • 50 sq m
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | Minibar, in-room safe, desk, blackout curtains

Deluxe Room

  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | Minibar, in-room safe, desk, blackout curtains

SUITE GIOCONDA

  • 25 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Single Sofa Bed

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed OR 2 Single Beds

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  • Free WiFi
  • Restaurant
  • Air conditioning
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4.8 out of 5, Exceptional, (723)
The price is €487
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About this property

The FRAME Hotel

Family-friendly hotel with 24-hour front desk and coffee shop/cafe
This smoke-free hotel features a bar/lounge, a snack bar/deli and a coffee shop/cafe. WiFi in public areas is free. Other amenities include coffee/tea in a common area, concierge services and dry cleaning.
The FRAME Hotel offers 24 air-conditioned accommodations with minibars and espresso makers. 40-inch Smart televisions come with digital channels. Bathrooms include bathrobes, slippers, bidets and complimentary toiletries.

This Florence hotel provides complimentary wireless Internet access. Business-friendly amenities include desks, safes and telephones. Additionally, rooms include coffee/tea makers and a hairdryer. A nightly turndown service is provided and housekeeping is offered on a daily basis.

The recreational activities listed below are available either on-site or nearby; fees may apply.
Our customers tell us they can't get enough of The FRAME Hotel's great location. During your stay, you're just a quick walk from Historic Centre of Florence. Free WiFi in public areas, a bar and a coffee shop/cafe are available. This property offers pet-friendly amenities, such as food and water bowls.
  • Free WiFi
  • Grab something to eat at the coffee shop/cafe or stop for a drink at the bar/lounge
  • Buffet breakfast served daily for a fee
  • Services include dry cleaning/laundry, a concierge and tour or ticket assistance
  • Guests have great things to say about the location and the clean guestrooms
  • Steps from Historic Centre of Florence and 4 minutes on foot from Piazza di Santa Maria Novella
  • Airport shuttle service available for a fee
  • Cats and dogs welcome for a fee (restrictions apply)
  • Pet-friendly amenities are available, including food and water bowls
Along with a coffee shop/cafe, there's a snack bar/deli on site. You can enjoy a drink at the bar/lounge. WiFi is free in public spaces. An airport shuttle (available 24 hours) is available for a fee. A vending machine, multilingual staff, and tour/ticket assistance are also featured at the family-friendly The FRAME Hotel.

This 4-star Florence hotel is smoke free.

For a fee, guests can enjoy a buffet breakfast daily from 7:30 AM to 11:00 AM.
Room service (during limited hours) is available.
A hosted evening meal is available for a surcharge daily. Reservations are required.

Languages

Arabic, English, French, Italian, Romanian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transport

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour return airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 15 per person
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift (74 centimetre wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to lift
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bidet
  • Dressing gowns
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; check-in end time: midnight
Late check-in subject to availability
Minimum check-in age - 18

Check-out

Check-out before noon
Contactless check-out

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

  • Pets: EUR 10 per pet, per night
  • Only dogs and cats are allowed
  • Maximum 1 pets
  • Food and water bowls are available
  • Restrictions apply
  • For more information, you can reach out to the property at the number on the booking confirmation
    • Service animals are exempt from fees.

Children and extra beds

  • Children are welcome.
  • Kids stay free! One child 6 years old or younger stays free when using existing bedding.
  • Rollaway/extra beds are not available.

Payment types at the property

Important information

Fees

Guests will be asked to pay the following charges at the property:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights.

We've listed all charges provided to us by the property.

Optional extras

The fees and deposits listed below will be charged at the time of service, check-in, or check-out.

  • Fee for buffet breakfast: from approximately EUR 15 per person
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

This may not be a comprehensive list. Fees and deposits are subject to change and might not include tax.

You need to know

This property is managed by a professional host. The provision of housing is linked to their trade, business or profession.
Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards and cash
Safety features at this property include a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
The FRAME Hotel offers transfers from the airport (fees may apply). Please contact the property on the number on the booking confirmation with your arrival details prior to travel. To arrange for check-in, guests must contact the property at least 24 hours prior to arrival using the information on the booking confirmation. Guests must contact the property in advance for check-in information. Front desk staff will greet guests on arrival at the property.
Property Registration Number IT048017A19ICEWVFV

We should mention

  • All guests (including children) need to be present at check-in to show their government-issued photo ID or passport.
  • On-site cash transactions can't exceed EUR 5000, due to national regulations. For more details, please contact the property using information in the booking confirmation.
  • One child aged 6 years old or younger stays free in the same room as the parent or guardian when using existing bedding.
  • Registered guests are the only ones allowed to be in guestrooms.
  • To make arrangements to bring your pet, contact the property directly at the number on your booking confirmation (please see the Fees section for related charges).

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 416 out of 510 reviews
Rating 8 - Good. 70 out of 510 reviews
Rating 6 - Okay. 13 out of 510 reviews
Rating 4 - Poor. 8 out of 510 reviews
Rating 2 - Terrible. 3 out of 510 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10 Excellent

Kristie

Travelled with family, Travelled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Jan 2025

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, property conditions & facilities
It was a very cozy hotel with a beautiful area around
Stayed 5 nights in Nov 2024

10/10 Excellent

Maggie

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice and clear
Stayed 3 nights in Dec 2024

10/10 Excellent

Susan

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was an amazing property to stay at Very close to the train station, shopping, restaurants, and the sites in Florence. The staff is super helpful and friendly!!
Stayed 1 night in Dec 2024

10/10 Excellent

Elaine

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing location and the rooms is really nice. I booked the suite room which comes with a little loft for the extra bed.
Stayed 3 nights in Dec 2024

10/10 Excellent

Susan

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location of this hotel is amazing! You are close to the train station and shopping! Restaurants are right outside the entrance of hotel! Staff is amazing! I highly recommend!
Stayed 1 night in Dec 2024

10/10 Excellent

Liliana

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best in class staff. Everyone was extremely friendly and helpful
Stayed 3 nights in Dec 2024

10/10 Excellent

Ashley

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Incredible location, room, and staff!

We had an incredible stay at the Frame, from the service to the views, to the location. I truly cannot wait to stay here again. The front desk booked us an incredible meal at Buca Mario and overall made our trip memorable. Highly recommend!! Don't forget to try the breakfast and the wine cellar, both were great.
Stayed 2 nights in Nov 2024

10/10 Excellent

Shukan

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
You can walk everywhere from here !
Stayed 1 night in Nov 2024

10/10 Excellent

Daniel

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Female staff member was exceptional. She mentioned places to visit and places to eat.
Stayed 2 nights in Nov 2024

10/10 Excellent

Michelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Daniel was the best and was very welcoming and helpful
Stayed 3 nights in Nov 2024

10/10 Excellent

Nadia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Room was clean and comfortable. Service was excellent. Location perfect. Highly recommend.
Stayed 5 nights in Nov 2024

8/10 Good

Heather

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel with exceptional customer service and hospitality. Great location for exploring Florence and all members of the team made us feel so welcome and were available for any queries/requests we had. I'd visit Florence again, just to stay here. Building is full of character and breakfast here, was a great way to start the day.
Stayed 4 nights in Nov 2024

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A Special Occasion Made Even More Special

The FRAME surpassed our expectations! The property was very well located, beautiful, and the service and attention to detail were impeccable. We were staying as part of our wedding festivities, and they went above and beyond to make our stay special. We arrived and stored our luggage with ease. When we came back to check in, our bags were already in our room (which was a huge help), and we arrived to rose petals on our big and comfortable bed! Immediately after we got in, a complimentary bottle of champagne was delivered to our room. I'm so happy this is the property I chose. We had some other wedding guests and my grandparents also stay on my recommendation, and everyone was so pleased and impressed. When we return to Florence, we will definitely come back to The FRAME!
Stayed 1 night in Oct 2024

6/10 Okay

Donald

Travelled with family
Liked: Cleanliness, amenities
They have some kind of high tech lighting system in the room that was glitchy. They worked on it for about 2 hrs after we checked in. Finally got the lights to come on by changing out a switch box the next morning. Only had 1 light the first night that we could get on. The bathroom light. After the switch was changed out, there were still some lights that did not come on. The staff was friendly, and tried to help, but the hotel was full up, and they had no other rooms available. I’ve never been in such a small elevator. Opted to take the stairs. Thankfully I was only on the 2nd floor.
Stayed 2 nights in Oct 2024

8/10 Good

John, Lake Zurich

Travelled with group
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Rooms were a little tight but everything went good!
Stayed 2 nights in Oct 2024

10/10 Excellent

Sheina

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and friendly staff.
Stayed 2 nights in Aug 2024

10/10 Excellent

Denise

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Modern lovely decor and wonderful overall design, the stolen Mona Lisa was found here! Excellent responsive and helpful staff.
Stayed 3 nights in Sep 2024

10/10 Excellent

Nadine

Travelled with family
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location and friendly, helpful staff.
Stayed 3 nights in Oct 2024

10/10 Excellent

Jonathan

Travelled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Oct 2024

6/10 Okay

Michelle

Travelled with family
Liked: Staff & service
Rooms need a paint job… this could be a 4 star with a little love
Stayed 1 night in Oct 2024

10/10 Excellent

Verified traveller

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely friendly place, close to all. Great staff

They work with a garage that is close and safe. 3 minute walk. Check in was easy and friendly. Room was clean and spacious. We had a little living room, as well as a nice sized bedroom with a comfortable bed, nice window, it was quiet. We had breakfast included and it was lovely. There’s a beautiful breakfast nook with lots of options for seating and lots of choices for breakfast-you will not be disappointed. Staff was super helpful friendly.
Stayed 2 nights in Oct 2024

10/10 Excellent

MOISES

Stayed 2 nights in Sep 2024

10/10 Excellent

Carrie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is so cute! Clean, friendly staff, great rooms, super great location - loved everything about it!
Stayed 7 nights in Sep 2024

8/10 Good

Jill

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Location - Clean - Very Small Room

Our room was VERY small but the location was great and it was clean. It was perfect for a stay in the middle of downtown Florence when you are not planning to spend much time in the room. The staff were great, especially Alex.
Stayed 3 nights in Sep 2024