Ovepriced budget-hotel with poor amenities, poor service and limited low-quality breakfast.
No minibar/fridge inside room, only liquid soap (and they will never refill it), too little storage space for clothes and luggage, single-sided breakfast.
The room equipment is overall basic, but functional, budget-hotel category. The price per night is above mid-range, which is odd. Even according to London's standards, this hotel offers too little for the price charged.
Cleanliness uneven: clean bed sheets, hotel is very clean overall, excellently clean bathroom, but water heater was dirty, dust unwiped from furniture.
Elevator only works with the room's magnetic card, which demagnetizes frequently. It happened to me twice during my 6-night stay.
Heavy English breakfast. Limited. It's all the same every day. Poor quality ingredients. Literally everything is the cheapest, lowest quality from the ham slices down to the sausages.
Overcrowded mass-accommodation: you have to wait for ages to take the tight elevator, which in general is full with people. As for breakfast: you have to stand in line to wait for a table and you have to maneuver between the crowd to get seated.
Location is good: near Russel Square, close to the British Museum and not far from Euston Train Station.