We chose this hotel because of the reasonable rates and the location being close to shopping and the restaurants. We didn't realize how great it was until we got there, we stayed here for TWO weeks and absolutely loved it. The customer service is excellent, the rooms were spotless and had everything you need, beds were super confirmable if you like a firm bed which we do. located right in front of a bus stop, half block from the subway station, half block from the largest shopping district in Sendai, two blocks from any section of downtown you want to get to. If you are looking for super luxury or need a large room with lots of space this is NOT your hotel but if you looking for an exceptionally clean and friendly hotel that is located perfectly in the heart of Sendai this is your hotel. The food reviews are accurate great breakfast however! I highly recommend if you love Japanese food stepping out of your door and going to the first restaurant to the left, if you can figure out the machine you order with the price is 1/3 of the hotel for breakfast and the food is fantastic " pick your food items then insert money ", give ticket to person at counter. The staff speak limited English but this did not create a problem for us and they have free laundry machines in the basement. Again if your after luxury this hotel is not for you but if you want an amazing, super clean, comfirtable place to stay while in Sendai I highly recommend this hotel. WE WILL be back!